Digital Menu Boards: Top Tips to Attract Attention!

The hospitality industry is an ever-evolving, exciting yet highly competitive space that food lovers and entrepreneurs love to play in. In South Africa, as quickly as one restaurant goes up, it is watched closely, as the likelihood of it folding is apparent in these trying times. For this reason, restaurants must think of ways in which they can attract customers to their food and drink offerings, get foot traffic and entice customers to return.

If your restaurant provides patrons with an exciting, delicious menu filled with food you are proud to serve, you (as a restaurant owner or manager), must think up creative ways to attract customers into your space to try the food you so lovingly thought up and put together. This is where Digital Menu Boards come into play. No longer exclusive to quick-service and take away joints, Digital Menu Boards can be situated in various areas in your restaurant, catching the eye of hungry humans looking for their next bite to eat. Here are 4 ways in which you can make the most of Digital Menu Boards and use them for more than just displaying pictures of food.

  1. Use your Digital Menu Boards to Upsell: We are an indecisive bunch when it comes to what we want to eat. Digital Menu Boards give you the opportunity to suggest food and drink pairing, upsizing and additional starters, desserts and side options. Upselling is great for the customer as they get more than they bargained for and great for the owner, as upselling will increase revenue. It’s a win-win situation, really.
  2. Use your Digital Menu Board Space Wisely: It is easy to place your entire menu on the board thinking that this will give your customers more variety when ordering, but a cluttered menu board may be too overwhelming for some, which could cause decision abandonment. Use the space wisely by showing specials, new menu items and best-sellers, instead of every single menu item available.
  3. Use your Digital Menu Board to Display Additional Information: In an information-hungry society, using your Digital Menu Boards for more than simply showing your menu items will leave your customers not only full and satisfied, but informed too. Content suggestions for your Digital Menu Boards include nutritional information, ingredients and restaurant history. You can also use it for advertising other companies, therefore paying off your software and hardware in no time.
  4. Use your Digital Menu Boards Creatively: Digital Menu Boards are no longer just about a picture of the food on offer and the price. These menu boards are dynamic and attractive to the eye, and this is a space where you can get creative. PageMan Digital Signage Software allows you to not only upload imagery, but videos too, allowing you to tell a brand story, therefore entertaining your customers while they wait for their food and allow their decision-making time to be well-spent.

PageMan Digital Signage Software offers restaurants and quick service establishment owners a Small Business Bundle package from as little as R31 per month per screen (for four screens) which is suited to the needs of those running individual or chain restaurants. If you’d like a PageMan demo, contact us today: / +27 (0)72 863 0116.

You can also start your 14 day FREE trial today: